Nigerian Music: how much are our CDs really worth?

A man selling Nigerian CDs and DVDs

A man selling Nigerian CDs and DVDs

In Nigeria, audio cds are sold for N150. while music entreprenuers still battle with piracy, the poor pricing of cd’s have scared away many music investors.

while observers believe that the music industry is thriving, some showbiz entrepreneurs are of the opinion that the Nigerian music industry is on  life support with over 99% of its livelihood dependent on corporate Nigeria.

come to think of it, have artistes have really earned a living from cd sales? some  artistes – about 20 of over 5million recording artistes in the country – have bagged good marketing and distribution deals at the expense of their debut album.

in other words, their debut effort earned music marketers multiplatinum sales without a dime reaching the artiste’s pocket , some music marketers go the extra mile buy adding a brand new car after album sales as a way of saying “thank you for making me  super rich!!”

the debut success encourages marketers to part away with lump sums as advance payment for their sophomore – that may just cover the cost of  music videos!!…..hmmn!!

..before i get carried away and digress from the subject at hand, i thought i should pose this question: how much are you willing to buy a Nigerian cd? is there any chance of you buying a nigerian music cd at any price higher than N150?


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